TITLE

Mobile Content: Amp'd Mobile

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
April 2007
SOURCE
Wireless Week;4/1/2007, Vol. 13 Issue 7, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the telecommunication company Amp'd Mobile, that was awarded with the 2006 Excellence Award for Mobile Content of "Wireless Weekly." The company was launched in 2005 as a youth-targeted data-centric service that uses the evolution-data only (EV-DO) network of Verizon Wireless. The goal of Amp'd Mobile is to lure savvy and hip customers who wanted more from their wireless service than the typical voice and short message service (SMS) services used by consumers.
ACCESSION #
24690422

 

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