Tier 3 Carrier: Helio

Morse, Joni
April 2007
Wireless Week;4/1/2007, Vol. 13 Issue 7, p22
Trade Publication
The article features telecommunication company Helio, which was awarded by "Wireless Weekly" magazine as Tier 3 Carrier of 2006. Helio has successfully gained avenue per revenue per user (ARPU) of more than $100. It is noted that approximately 70% of Helio Drift members have downloaded Buddy Beacon. According to Kieran Hannon, executive vice president of marketing at Helio, the company's success was attributed to its extensive market research.


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