Trends Drive Opportunities for Financial Planning for Women

Eikmeier, Barbara J.
April 2007
Journal of Financial Planning;Apr2007 Supplement, Vol. 20, p6
Academic Journal
The article discusses financial planning for women. After the "New York Times" announced that the majority of women in the United States are living without a spouse, financial planners realized they must adapt their business to the financial challenges facing women. These challenges include the fact that women typically earn less than men, work fewer years than men, and live five years longer than men. Financial planners serving women must realize the differences between the way men and women manage their money.


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