Money Motivates Self-Sufficiency--and Isolation…

April 2007
Journal of Financial Planning;Apr2007, Vol. 20 Issue 4, p12
Academic Journal
The article presents statistics from a study that was published in "Science" on money's impact on independence, hard work and isolation. The study was conducted by Kathleen Vohs, a marketing professor at the University of Minnesota, in a series of nine controlled lab experiments at three universities. when asked to solve a puzzle, those exposed to images of money are more focused and willing to work independently for longer, but less willing to be generous and help others. Those not exposed to money were also more generous when donating to a student fund.


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