TITLE

Crime pays for TV advertisers

AUTHOR(S)
Learmonth, Michael
PUB. DATE
April 2007
SOURCE
Daily Variety;4/3/2007, Vol. 295 Issue 2, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reveals that crime procedurals such as "CSI" and "Law & Order," were among all genres of television programming which retains 95% of their viewers through all commercial breaks, according to a study of commercial ratings by Magna Global. It was found, however, that audience retention during commercials does not necessarily correlate to ratings.
ACCESSION #
24676404

 

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