Crime pays for TV advertisers

Learmonth, Michael
April 2007
Daily Variety;4/3/2007, Vol. 295 Issue 2, p4
Trade Publication
The article reveals that crime procedurals such as "CSI" and "Law & Order," were among all genres of television programming which retains 95% of their viewers through all commercial breaks, according to a study of commercial ratings by Magna Global. It was found, however, that audience retention during commercials does not necessarily correlate to ratings.


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