The Gospel according to research

Debruge, Peter
April 2007
Daily Variety;4/4/2007, Vol. 295 Issue 3, pA1
Trade Publication
The article focuses on the strategies used by the film industry to attract faith-based audiences to religious films. Jonathan Bock of Grace Hill Media consults with studios, interact with church pastors, youth ministers and Christian radio hosts to help market religious-themed films, such as "Evan Almighty." Provident Films marketing vice president Kris Fuhr played a role in promoting the film "Facing the Giants," by screening it for pastors and ministry groups in several cities.


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