Last, Best Chance

Smith, Roger G.
April 2007
Planning;Apr2007, Vol. 73 Issue 4, p18
Trade Publication
The article reports on the success of the public outreach program used in Youngstown, Ohio. The city partnered with Youngstown State University to convene Youngstown 2010 plan, which became a pivotal marketing decision. Planners pressed some community leaders to offer their insights during the early visioning phase of the plan. Organizers then prodded residents to turn out for a large public meeting to review the vision using every marketing tool they could think of. Enthusiasm surrounding the effort led the daily newspaper and public television station to offer regular coverage and updates helping to create Youngstown 2010 as the brand for the future of the city.


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