TITLE

Last, Best Chance

AUTHOR(S)
Smith, Roger G.
PUB. DATE
April 2007
SOURCE
Planning;Apr2007, Vol. 73 Issue 4, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the success of the public outreach program used in Youngstown, Ohio. The city partnered with Youngstown State University to convene Youngstown 2010 plan, which became a pivotal marketing decision. Planners pressed some community leaders to offer their insights during the early visioning phase of the plan. Organizers then prodded residents to turn out for a large public meeting to review the vision using every marketing tool they could think of. Enthusiasm surrounding the effort led the daily newspaper and public television station to offer regular coverage and updates helping to create Youngstown 2010 as the brand for the future of the city.
ACCESSION #
24662367

 

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