Mattress Firm hires Peterman, Sensky to build brand

March 2007
Furniture/Today;3/26/2007, Vol. 31 Issue 29, p18
Trade Publication
The article reports that Houston, Texas-based bedding specialty retailer Mattress Firm Inc. has formed a team to develop corporate branding. The company hired Diane Peterman and Scott Sensky as the team's first members. Peterman will be director of brand development and Sensky will be director of customer relationship marketing.


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