TITLE

Mattress Firm hires Peterman, Sensky to build brand

PUB. DATE
March 2007
SOURCE
Furniture/Today;3/26/2007, Vol. 31 Issue 29, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Houston, Texas-based bedding specialty retailer Mattress Firm Inc. has formed a team to develop corporate branding. The company hired Diane Peterman and Scott Sensky as the team's first members. Peterman will be director of brand development and Sensky will be director of customer relationship marketing.
ACCESSION #
24650991

 

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