January Is Slow Start to Year; PreK-12 Sales Decline 18.7%

April 2007
Educational Marketer;4/2/2007, Vol. 38 Issue 7, p4
Trade Publication
The article reports on the developments surrounding the K-12 publishing sales performance. Sales were down by double digits in all categories in both adoption states and open territories. Total basal net sales declined 21% to $41.4 million from $52.3 million in January 2006. Furthermore, total supplemental sales declined 15.1% to $27.9 million.


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