TITLE

It's All the (Road) Rage

AUTHOR(S)
Lager, Marshall
PUB. DATE
April 2007
SOURCE
CRM Magazine;Apr2007, Vol. 11 Issue 4, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the New York State Department of Motor Vehicles' (DMV) points-based rewards program for licensed drivers called Traffic Circle. The program, launched on April 1, 2007, offers numerous advantages and opportunities over the standard license. DMV spokesman Hank Horner claims that the program reminds the state's worst drivers of their value and encourages them to continue doing business with the DMV. Rewards include air fresheners, car audio systems and a two-week vacation.
ACCESSION #
24627019

 

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