TITLE

Cars.com

AUTHOR(S)
Lager, Marshall
PUB. DATE
April 2007
SOURCE
CRM Magazine;Apr2007, Vol. 11 Issue 4, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how Cars.com handled its customer service problems. The company, a vehicle classified advertisements listing service, is visited by more than 8 million buyers and dealers monthly but had problems with their customer handling capability because it lacks case management tools. It decided to implement Salesforce.com with the help of Model Metrics and integrated back-end systems and data to establish a unified contact center.
ACCESSION #
24627016

 

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