TITLE

Frankel talks buyout with 5 prospects

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p127
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the buyout plans of marketing services agency Frankel as of November, 1999. To pursue its buyout plans, the company sought bids from conglomerates such as Omnicom Group, Young & Republicam and WPP Group. Upon completion of the buyout, Frankel chairman and founder Bud Frankel is expected to stay on the short term, with CEO Jim Mack expected to follow as his successor. The portfolio of major clients of Frankel include McDonald's, Frito-Lay, Target Stores and United Airlines.
ACCESSION #
2462444

 

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