IAB pegs Web ad spending at $4 billion

Johnson, Bradley
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p108
Trade Publication
This article discusses the developments in Internet advertisement spending as of November 1999. According to the Internet Advertising Bureau, advertising expenditures for the Internet have already reached the $4 billion mark, most of it coming from established marketers. This would put Internet advertisements at about 2% of the advertising market in the U.S. The irony on this is that small Internet companies, or dot-coms, spend billions in offline advertisements. Advertising insiders expect that the dot-coms spending will pull back in 2000.


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