TITLE

Heineken USA's Bartrek already an excellent idea

AUTHOR(S)
Carmichael, Matt
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p108
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reviews the Bartrek bar location application software from Heineken Virtual Agency and the Pervasive Computing Division of IBM Corp.
ACCESSION #
2462435

 

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