Top 100 MegaBrands

Endicott, R. Craig
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section ps14
Trade Publication
This section presents the top brand names in terms of advertising spending in the U.S., according to Advertising Age's semiannual report on the top megabrands. AT&T and MCI WorldCom closed the first half of the year as the top two megabrands by media spending. AT&T spread $387.4 million over media in first-half, up 34.1% and MCI WorldCom, $381.3 million, up 29.6%. The Sprint telephone services megabrand is on the ninth spot at $236.4 million in media, up 57.8%. The telephone services category commanded $1.59 billion in media in first-half for a 27.2% growth that helped key the flourish in media spending by the top 100.


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