TITLE

Capturing the value

AUTHOR(S)
Court, David; Loch, Mark
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article stresses the connection between the market value of companies with intangible assets. The analysis made by McKinsey & Co. found that half of the market value of consumer companies in the Fortune 250 was tied to intangible assets. Some of the most valuable companies have valuations where better than three-quarters of the value is tied to intangibles. Underlying the value is the recognition that brands continue to play important roles in shaping marketplace decisions.
ACCESSION #
2462421

 

Related Articles

  • A Belier Understanding of Appraisals and Appraisers. Friedman, Jack P.; Diskin, Barry A. // CPA Wealth Provider;Oct2008, p20 

    The article provides an overview of situations, which require an appraisal and appraiser qualifications, including purchase or sale, loan collateral, and condemnation situations. It cites several disputes as the common matters which need the help of appraiser including market value amount,...

  • Intangible gold. Murray, Art // KM World;Nov/Dec2012, Vol. 21 Issue 10, p22 

    The article focuses on the challenges facing business executives in finding the intangible asset value in knowledge management (KM). It mentions the aim of an enterprise to create, receive, and grow value on a sustained basis. It says that defining value in KM is primarily based on the...

  • ROLE OF INTANGIBLE ASSETS IN COMPANY'S VALUE CREATION. Boyarko, I. M.; Samusevych, Y. V. // Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Mar2011, Vol. 117 Issue 3, p86 

    The article considers the theoretical aspects of the enterprise's intangible assets role in creating a market value of an enterprise. Estimation of the intangible assets costs is carried out, and the peculiarities of their influence upon the market value creation at the Ukrainian enterprises are...

  • Young Lawyer Focus: Enterprise Value as Distinct from Equity Value. Baliban, Jeffrey L. // Bankruptcy & Insolvency Litigation;Spring2014, Vol. 19 Issue 3, p9 

    The article focuses on the need to understand business valuation and estimate market value of a company. Topics discussed include role of tangible and intangible assets to determine value of the business, focus of the business to raise capital from stakeholders like debt holders and equity...

  • A RELAÇÃO DOS ATIVOS INTANGÍVEIS E O VALOR DE MERCADO NA INDÚSTRIA DE MATERIAIS BÁSICOS DO BRASIL. Leite, Thaís Silva; Lopes Santos, David Ferreira // Revista Brasileira de Administração Científica;jan-jun2013, Vol. 4 Issue 1, p104 

    This study focused on the valuation of intangible assets of the five largest companies in the Basic Materials Industry (IMAT) of Brazil during the period 2005 to 2010 and analyze their influence on the market value of companies. Despite the prominence of intangibles in business management and...

  • Enfoque de opciones reales para la valoración financiera de marcas. LONDOÑO, YESSICA GONZÁLEZ; CARMONA, MAURICIO ZULUAGA; OCHOA, CECILIA MAYA // Ad-minister;jul-dic2012, Issue 21, p9 

    Intangible assets are an important component of the market value of a company, particularly in brands which represent the competitive advantage of the company; however, both Accounting and Finance face a great challenge when trying to value them. The methods which have been proposed by the...

  • Leverage intangible assets to up value of brand. Lamons, Bob // Marketing News;9/1/2003, Vol. 37 Issue 18, p6 

    The article focuses on the approach to determining a value for corporate brands. Only one-third of Fortune 500 company market value can be accounted for by shareholders' equity. The rest is called intangible assets, which consists of such things as patents, intellectual property, goodwill and...

  • UNA APROXIMACIÓN A UN MODELO DE DECISIÓN PARA VALORAR ACTIVOS INTANGIBLES BASADOS EN TECNOLOGÍA: CASO ESTUDIO COMPAÑÍA DE SOFTWARE COLOMBIA S.A. González, Patricia González // Revista Universo Contábil;2011, Vol. 7 Issue 1, p106 

    The goal of this article is to propose a decision model to valuate intangible assets based on technology, which incorporates the three classical valuation methods allowed by SFAS 157: cost, market and income. The methodology of the research conducted was case study, from which arose the need of...

  • Evaluating Technological Innovations: A Method Based on Comparable Transactions. Corvello, Vincenzo; Iazzolino, Gianpaolo; Ritrovato, Valentina // European Journal of Economics, Finance & Administrative Sciences;Jan2013, Issue 56, p37 

    The aim of this paper is to propose a method for the economic valuation of innovation. The proposed method is based on comparable transactions. It takes into account the intangible factors which characterize innovative processes. The research discussed in this paper is based on the idea of Open...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics