TITLE

Amazon.com towers tall

AUTHOR(S)
Bishart, Jaleh
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on strategies for success used by Amazon.com. Primary objective of the company; Benefits from word-of-mouth marketing; Expansion plans for the company.
ACCESSION #
2462420

 

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