Great age of the brand

Peters, Tom
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section ps10
Trade Publication
Proposes the concept of extending brand names to companies that produce products. Outlook for productivity tools such as Enterprise Resource Planning system; Need to decimate the white collar ranks; Importance of recognizing the connection between the internal state of the organization and its external product and offerings.


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