TITLE

Great age of the brand

AUTHOR(S)
Peters, Tom
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Proposes the concept of extending brand names to companies that produce products. Outlook for productivity tools such as Enterprise Resource Planning system; Need to decimate the white collar ranks; Importance of recognizing the connection between the internal state of the organization and its external product and offerings.
ACCESSION #
2462419

 

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