TITLE

Denis Philipps pushes Intel outside in b-to-b

AUTHOR(S)
Frook, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Denis Philipps, media director at MVBMS/Euro RSCG in New York City, and one of Business Marketing's Best & Brightest Media Strategists for 1999. When Intel selected MVBMS for its business-to-business campaign to increase its viability and credibility in the Internet space, Phillips' challenge was to plan a strategy that would target individual audiences. Winning Intel's account, MVBMS encouraged all facets of its advertising team to become involved from the start. Philipps says involvement in every step of the campaign proved valuable, as he tried to mesh the multiple layers of the media buy.
ACCESSION #
2462412

 

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