TITLE

Sarah Fay encourages clients to see customers as people

AUTHOR(S)
Freeman, Laurie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Sarah Fay, executive vice-president-managing director at Carat Freeman advertising agency in Newton, Massachusetts, and one of Business Marketing's Best & Brightest Media Strategists for 1999. Fay, who majored in English at the University of Vermont, says this year she has concentrated on creating impact around events such as trade shows for business-to-business clients. She stresses that a great media plan is like a magic trick, one has to take the amount of money in hand and has to make it look double.
ACCESSION #
2462411

 

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