TITLE

Cindy Giller creates high-tech connections

AUTHOR(S)
Freeman, Laurie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Cindy Giller, SVP-global media director at Young & Rubicam in San Francisco, California, and one of Business Marketing's Best & Brightest Media Strategists for 1999 in the U.S. Giller says there has been a significant recognition on the part of business-to-business clients that it is no longer enough to target just IT executives. Increasingly, they have to also reach senior business management. Although Giller majored in journalism at San Diego University, California, she got hooked on marketing while working for Varian Associates, a technology company in Silicon Valley, California.
ACCESSION #
2462410

 

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