Joe Bihlmier plays odds for Andersen

Clark, Philip
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB10
Trade Publication
This article profiles Joe Bihlmier, VP-planning director at Young & Rubicam's Mediaedge in New York City, and one of Business Marketing's Best & Brightest Media Strategists for 1999 in the U.S. Bihlmier was drawn to media planning while attending advertising industry meetings in Atlanta, Georgia during his college years. He graduated in 1991 from Berry College, Rome, Georgia, with a dual degree in business and communications. He says that the challenges in planning media for a consulting firm are greater than in the fast-food restaurant field.


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