TITLE

Irene Hindman keeps clients a step ahead

AUTHOR(S)
Freeman, Laurie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Irene Hindman, media director at Bader Rutter & Associates in Brookfield, Wisconsin, and one of Business Marketing's Best & Brightest Media Strategists for 1999 in the U.S. In handling the Boise Cascade Office Products and Dow Agro Sciences account and working with a $3 million budget, Hindman targeted city business publications in key cities, as well as national editions of top business publications. Hindman says that the up-front placements in publications such as The Wall Street Journal were negotiated as part of the full advertisement package.
ACCESSION #
2462408

 

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