Irene Hindman keeps clients a step ahead

Freeman, Laurie
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB8
Trade Publication
This article profiles Irene Hindman, media director at Bader Rutter & Associates in Brookfield, Wisconsin, and one of Business Marketing's Best & Brightest Media Strategists for 1999 in the U.S. In handling the Boise Cascade Office Products and Dow Agro Sciences account and working with a $3 million budget, Hindman targeted city business publications in key cities, as well as national editions of top business publications. Hindman says that the up-front placements in publications such as The Wall Street Journal were negotiated as part of the full advertisement package.


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