IBM targets leadership with Nasreen Madhany

Callahan, Sean
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB6
Trade Publication
This article profiles Nasreen Madhany, senior partner-media director for the IBM Worldwide account and one of Business Marketing's Best & Brightest Media Strategists for 1999. She worked at Ogilvy & Mather's Toronto, Ontario office since 1975 before moving to New York to work on the IBM account. She is responsible for implementing e-business solutions campaign of IBM. Madhany sees her job as ensuring that IBM maintains its leadership role. She says the philosophy behind the company's massive spending is to reach a leadership position in each medium.


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