TITLE

Erika Spence gets caught up in CNET plans

AUTHOR(S)
Frook, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Erika Spence, VP-associate media director at Citron Haligman Bedecarré in San Francisco, California, and one of Business Marketing's Best & Brightest Media Strategists for 1999. In May 1999, Spence, was entrusted with developing the media strategy behind the $100 million, 18-month branding campaign of CNET. Her efforts paid off, the CNET campaign raised the media-buying bar for Internet brand builders, who had grown accustomed to budgets 10 to 50 times lower. Plus, the campaign lifted CNET site traffic 34%.
ACCESSION #
2462404

 

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