TITLE

Bill Lynn balances high-tech, finance

AUTHOR(S)
Clark, Philip
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Bill Lynn, senior VP-senior media strategist at Hill, Holliday Advertising in Boston, Massachusetts. Lynn is one of Business Marketing's Best & Brightest Media Strategists for 1999. Lynn, who holds a degree in economics from Tufts University in Massachusetts, says one of his biggest challenges of late is figuring out how to best integrate his clients' advertising efforts across the array of advertising media offered by media conglomerates. Lynn stresses that successful business-to-business media planning hinges on an understanding that executives often do not see as many media offerings.
ACCESSION #
2462403

 

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