Newcomer Woodman hits the Net

Callahan, Sean
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB2
Trade Publication
This article profiles Nathan Woodman, senior interactive traffic builder for media-buying shop Interactive Strategies in Natick, Massachusetts. Woodman, one of Business Marketing's Best & Brightest Media Strategists for 1999, graduated from Boston College, Massachusetts in 1997. Woodman was the chief strategist on a plan for GTE CyberTrust, a provider of security software for the Web. He also developed an online plan for Staples.com that took advantage of the interactive nature of the Web. Woodman says he takes a three-step approach to media strategy, which he borrowed from Tom Hespos, a columnist for the ClickZ Network. The three steps approach are finding out what the goals of the clients are, what the company is willing to spend to achieve that goal and how it will know when the goal has been reached.


Related Articles

  • Newcomer Woodman hits the Net. Callahan, Sean // Advertising Age's Business Marketing;Nov99, Vol. 84 Issue 11, pB2 

    Features Nathan Woodman, senior interactive traffic builder of Natick, Massachusetts-based Internet advertising firm Interactive Strategies. Career background; Achievements.

  • Campaign Annual 2007: Top 10 Media Planners.  // Campaign;12/14/2007, Issue 50, p44 

    The article lists the top media planners in the advertising industry which includes Sue Unerman, chief strategy officer of MediaCom, Ivan Pollard, partner of the Naked Communications, and Marie Oldham, head strategy of Media Planning Group.

  • A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS. Reid, Leonard N.; King, Karen Whitehill // Journalism & Mass Communication Quarterly;Summer2000, Vol. 77 Issue 2, p292 

    Presents a study that examined top-level advertising managers' opinions of the substitutability of seven media options within the context of advertising planning in the United States. Methodology; Results and discussion; Conclusions.

  • Owens' start-up offers an object lesson in media. Reid, Alasdair // Campaign;10/30/98, Issue 44, p20 

    Presents the views of some advertising executives on media planning and buying. View of Paul Taylor, managing director of BMP Optimum company, on objectivity; Comment of Dominic Owens, former BT marketing man, on the issue of the creation of media start-up company.

  • The media factor. Monk, Catherine // Campaign;04/30/99, Issue 17, Campaign Report p4 

    Focuses on various advertising media chosen by creative directors of advertising agencies in Great Britain as their favorites. Movie Critic Internet service as the choice of Rory Sutherland of OgilvyOne; Direct response TV for Bob Nash of WWAV Rapp Collins; Direct response radio campaigns for...

  • Our Team. Brunelli, Richard // Adweek New England Edition;12/04/2000, Vol. 37 Issue 49, pSR3 

    Emphasizes the importance of the concept of team among advertising industry and media planning executives. Person who possibly was the first to use the world team; Common traits of the executives.

  • DraftFCB hires Simon White as European planning chief. Kimberley, Sara // Campaign;6/1/2012, Issue 22, p5 

    The article reports that Simon White has been appointed by DraftFCB as its European chief planning officer.

  • Media naivety harms brands, says Hardie.  // Marketing Week;7/5/2001, Vol. 24 Issue 21, p12 

    Reports the views of John Hardie, Interactive Television (ITV) marketing chief on media planning in Great Britain. Difficulties of Hardie in the attraction of clients; Suggestions to marketers to take active roles in media planning; Effect of the investment of ITV on TVSpan.

  • HOTLINE.  // Campaign;6/18/2010, Issue 24, p44 

    The article presents updates related to the advertising industry in Great Britain including appointment of Richard Malton as marketing director at the firm, Ocean Outdoor, advertising agency, MPG Media Contacts winning the media planning contract for the handbag and accessory brand, Kipling and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics