TITLE

Veteran Bracken engineers HP's plan

AUTHOR(S)
Frook, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Laura Bracken, senior vice-president-media director at Saatchi & Saatchi in San Francisco, California. Bracken, winner of the 1999 Veteran award in the 1999 Best & Brightest Media Strategist Awards, engineered the six-month, $100 million effort by Hewlett-Packard Co. A risk-taker mentality has helped Bracken adapt, says Peggy Green, executive VP-director of national broadcast at Zenithmedia. A colleague for many years, Green said Bracken dissects the target audience in meaningful ways.
ACCESSION #
2462401

 

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