Veteran Bracken engineers HP's plan

Frook, John
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB2
Trade Publication
This article profiles Laura Bracken, senior vice-president-media director at Saatchi & Saatchi in San Francisco, California. Bracken, winner of the 1999 Veteran award in the 1999 Best & Brightest Media Strategist Awards, engineered the six-month, $100 million effort by Hewlett-Packard Co. A risk-taker mentality has helped Bracken adapt, says Peggy Green, executive VP-director of national broadcast at Zenithmedia. A colleague for many years, Green said Bracken dissects the target audience in meaningful ways.


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