November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB1
Trade Publication
This section provides an overview of the 1999 Best & Brightest Media Strategist Awards. The awards were established in 1995 to honor excellence in business-to-business media planning. In choosing this year's winners, editors of Business Marketing periodical judged nominees on their use of new media, creative planning, innovative research and measurement techniques. Laura Bracken, senior VP-media director for Saatchi & Saatchi, San Francisco, California, is the recipient of the Veteran award.


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