TITLE

BEST & BRIGHTEST B to B MEDIA STRATEGISTS

PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section provides an overview of the 1999 Best & Brightest Media Strategist Awards. The awards were established in 1995 to honor excellence in business-to-business media planning. In choosing this year's winners, editors of Business Marketing periodical judged nominees on their use of new media, creative planning, innovative research and measurement techniques. Laura Bracken, senior VP-media director for Saatchi & Saatchi, San Francisco, California, is the recipient of the Veteran award.
ACCESSION #
2462400

 

Related Articles

  • What Makes an Award-Winning Magazine Event Tick. Rondon, Michael; Silber, Jessica; Welton, Caysey; Mickey, Bill // Folio: The Magazine for Magazine Management;Apr2013, Vol. 42 Issue 3, p34 

    The article offers information on the selection of winners from FAME Awards produced by the periodical "FOLIO", which honors the best events organized by magazine publishers. It says that the winners represents vibrant cross-section of consumer publishers and business-to-business (b-to-b) media...

  • Veteran Bracken engineers HP's plan. Frook, John // Advertising Age;11/8/1999, Vol. 70 Issue 46, special section pB2 

    This article profiles Laura Bracken, senior vice-president-media director at Saatchi & Saatchi in San Francisco, California. Bracken, winner of the 1999 Veteran award in the 1999 Best & Brightest Media Strategist Awards, engineered the six-month, $100 million effort by Hewlett-Packard Co. A...

  • 'AN Today' honored.  // Automotive News;2/16/2009, Vol. 83 Issue 6347, p3 

    The article announces that "Automotive News Today," the daily online newscast, was named best regular program in the large business-to-business category by Media Business magazine.

  • Getting the Message. Sullivan, Mark // SGB;Jul2005, Vol. 38 Issue 7, p8 

    Offers observation on the impact of the Web and cable television on mass media. Claims of some business-to-business publishers regarding Google search engine; View on business people that face challenging market conditions.

  • DISTRIBUTION AND MEDIA FLOWS. Cubitt, Sean // Cultural Politics;Jul2005, Vol. 1 Issue 2, p193 

    While production, text and audience have been extensively covered by media and cultural studies scholars, the study of distribution is in its infancy. This essay argues that the distributive moment of the media cycle - incorporating delivery to audiences, business-to-business distribution and...

  • Social Lessons: Engage and Let Go. Smith, Steve // Min's B2B;12/20/2010, Vol. 13 Issue 48, p1 

    The article offers advice for business-to-business (b2b) media companies on driving traffic to their Websites. It says that the increase in the page views at Inc.com was driven by its many slideshows and live chat series the site conducts with entrepreneurs like Justin.tv founder Justin Kan....

  • Time for b2b Media Companies to Tackle the iPad. Crawford, Colin // Min's B2B;12/20/2010, Vol. 13 Issue 48, p6 

    The article presents information on business to business (b2b) media companies that have developed dedicated applications to fully utilize the functionality of Apple's iPad device and Internet capabilities. For the HTML5-built applications of its magazines "Esquire" and "O, The Oprah Magazine,"...

  • FEEDBACK.  // Folio: The Magazine for Magazine Management;May2013, Vol. 42 Issue 4, p6 

    Several letter to the editor are presented in response to the article published in previous issues including "Layoffs Begin at UBM's Tech Group," "Finding New Ways to Use Telemarketing" in April 2013 issue, "Congress Passes Continuing Resolution to Preserve Saturday Mail" in March 2013 issue.

  • Event Strategies Differ Based on Size. RONDON, MICHAEL // Folio: The Magazine for Magazine Management;Jun2014, Vol. 43 Issue 4, p46 

    The article focuses on a study conducted by the Events Council of the American Business Media (ABM) association in 2014 which found that event strategies in the business-to-business (b-to-b) media industry differ based on company size. It notes that 45% of the total revenue of the industry is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics