TITLE

A World Wide Web of Sports

AUTHOR(S)
Burton, Rick
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article assesses the state of sports broadcasting as of November 1999. A Nielsen Media Research survey indicates that as home use of the Internet/World Wide Web grows, television viewing declines. In fact, according to Nielsen, online homes watch 13% less television than other television homes. As network sports ratings continue to slip, due to the clutter of a saturated medium, the networks are left charging more per sports unit from year to year or bartering dayparts that most men do not watch.
ACCESSION #
2462399

 

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