These sponsor deals run gamut--from good to bad to the worst

Crain, Rance
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p64
Trade Publication
Comments on corporate sponsorship deals. Involvement of Johnson & Johnson's Tylenol in a Thanksgiving Banquet in Bryant Park, New York; Deal between Times Mirror Co. and the Staples Center in Los Angeles, California; Information on the "Sensation" exhibition at the Brooklyn Museum of Art in Brooklyn, New York.


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