TITLE

These sponsor deals run gamut--from good to bad to the worst

AUTHOR(S)
Crain, Rance
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on corporate sponsorship deals. Involvement of Johnson & Johnson's Tylenol in a Thanksgiving Banquet in Bryant Park, New York; Deal between Times Mirror Co. and the Staples Center in Los Angeles, California; Information on the "Sensation" exhibition at the Brooklyn Museum of Art in Brooklyn, New York.
ACCESSION #
2462398

 

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