TITLE

In IBM's Ogilvy partnership, trust a many splendored thing

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers views on the role played by the partnership between advertising agency Ogilvy & Mather Worldwide and International Business Machines (IBM) Corp. to the business revival of IBM. Importance of Ogilvy to the restoration of IBM Corp.; Lessons in advertising management; Main strategic insight of Ogilvy on IBM.
ACCESSION #
2462397

 

Related Articles

  • Into the Blue. Kaplan, David // Adweek Midwest Edition;7/8/2002, Vol. 43 Issue 28, p12 

    Provides information on the partnership of Ogilvy & Mather with IBM company. Commercial created by the agency for the company.

  • Ogilvy & Mather. Schmuckler, Eric // Adweek Western Edition;05/24/99, Vol. 49 Issue 21, Plan of the Year p16 

    Features Ogilvy & Mather, an advertising agency in the United States. Information on the campaign developed by the agency for IBM's flat-panel monitor; Results of the campaign; Strategy used by the agency in developing the advertisement.

  • For Ogilvy, breaking up is hard to do. Garcia, Shelly // Adweek Western Edition;5/30/94, Vol. 44 Issue 22, p4 

    Reports on advertising agency Ogilvy & Mather's acceptance of the International Business Machines (IBM) account that will lead to its resigning the Microsoft account. Cost of the two accounts; Views of Ogilvy executive Jerry McGee; Effects of agency's giving up the Microsoft account.

  • Ogilvy Muscles in on Cisco Account. McMains, Andrew; Kaplan, David; Norton, Justin // Adweek Midwest Edition;9/2/2002, Vol. 43 Issue 35, p22 

    Deals with the decision of Ogilvy & Mather company to handle the advertising account of Cisco Systems company. Connection of the company with former client IBM company; Creative concepts for the campaign; Details on the advertising contracts of the company.

  • O&M creates office characters to bring IBM products to life. Sweney, Mark // Campaign;10/11/2002, Issue 40, p4 

    Reports the launch of a print and online advertising campaign for the software products of IBM designed by ad agency Ogilvy & Mather in Great Britain.

  • Into the Blue. Kaplan, David // Adweek Southeast Edition;7/8/2002, Vol. 23 Issue 28, p12 

    Discusses how U.S. advertising agency Ogilvy & Mather gave IBM a distinct personality. Award received by the agency in 2001; Value of the IBM global advertising account; Number of contracts signed by IBM from leads attributable to Ogilvy's campaign as of August.

  • 28. Abby Kohnstamm.  // Advertising Age;10/3/2005, Vol. 76 Issue 40, pS-11 

    This article features Abby Kohnstamm, senior VP-marketing at IBM Corp. Kohnstamm manages an advertising budget worth $631.9 million. Among the advertising agencies sharing the IBM account are Interpublic's R/GA, WPP's Ogilvy & Mather and OgilvyInteractive Worldwide,and Modem Media. IBM...

  • Work 4.26.04.  // Advertising Age;4/26/2004, Vol. 75 Issue 17, p104 

    Relates the successful outcome of IBM Corporation's decision to move its global account to advertising agency Ogilvy & Mather as of April 2004. Views of IBM marketing chief Abby Kohnstamm on the competence of the agency.

  • IBM. Bowman, Jo // Media: Asia's Media & Marketing Newspaper;12/17/2004 Supp Asia's Top, p28 

    The article reports that it was 10 years ago that the American architect of International Business Machine (IBM) Corp.'s phoenix-like revival, former chairman and chief executive Lou Gerstner, paved the way for the marketing partnership that it now enjoys around the world. Ogilvy & Mather Ltd....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics