In IBM's Ogilvy partnership, trust a many splendored thing

Rothenberg, Randall
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p64
Trade Publication
Offers views on the role played by the partnership between advertising agency Ogilvy & Mather Worldwide and International Business Machines (IBM) Corp. to the business revival of IBM. Importance of Ogilvy to the restoration of IBM Corp.; Lessons in advertising management; Main strategic insight of Ogilvy on IBM.


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