TITLE

Language arts

AUTHOR(S)
Warner, K. C.
PUB. DATE
April 2007
SOURCE
Pharmaceutical Representative;Apr2007, Vol. 37 Issue 4, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the challenges faced by pharmaceutical sales trainers in translating sales goals into learning objectives. The common setback is that sales leaders do not recognize their goals after they have been converted to learning objectives. Leaders tend to understand objectives in a program purpose format.
ACCESSION #
24619977

 

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