TITLE

HP Sauce unveils 'Spamalot' bottle

PUB. DATE
March 2007
SOURCE
Marketing Week;3/8/2007, Vol. 30 Issue 10, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Beattie McGuinness Bungay (BMB) has partnered with West End musical Monty Python's Spamalot for a limited production of HP Sauce bottle. The £4 million venture is designed to give HP Sauce a more modern positioning and broaden appeal, especially to the Americans. BMB continued its HP Sauce schemes despite losing its place against Heinz roster in 2006.
ACCESSION #
24606036

 

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