HP Sauce unveils 'Spamalot' bottle

March 2007
Marketing Week;3/8/2007, Vol. 30 Issue 10, p5
Trade Publication
The article reports that Beattie McGuinness Bungay (BMB) has partnered with West End musical Monty Python's Spamalot for a limited production of HP Sauce bottle. The £4 million venture is designed to give HP Sauce a more modern positioning and broaden appeal, especially to the Americans. BMB continued its HP Sauce schemes despite losing its place against Heinz roster in 2006.


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