Use reward to gain advantage

Brockett, James
February 2007
People Management;2/8/2007, Vol. 13 Issue 3, p13
The article reports on the lack or failure of reward strategy in organizations. The Reward Management 2007 survey made by the Chartered Institute of Personnel and Development (CIPD), found that only a third of 466 employers had a reward strategy, and only 55 per cent of these measure its effectiveness. Charles Cotton, CIPD adviser on reward and employment conditions, points to global competition as the factor influencing the reward strategy.


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