TITLE

AWS: The Search For Subs Is On

AUTHOR(S)
Alleven, Monica
PUB. DATE
November 1999
SOURCE
Wireless Week;11/01/99, Vol. 5 Issue 44, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on AT&T Wireless Services (AWS) and its need for more network capacity. Role of its Digital One Rate price plan in its need for more network capacity; How AWS managed to increase its off-network and in-market capacity according to John Zeglis, president of AT&T Corp.; Impact of capacity problems on the company's advertising and marketing efforts according to AWS President Dan Hesse.
ACCESSION #
2459956

 

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