Fox's fall series ratings show strategic misstep

Ross, Chuck
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p50
Trade Publication
This article reports that the TV programs premiered by Fox Broadcasting in the U.S. in fall 1999 have failed to appeal to 18-to-34-year-old audiences. These shows are: Get Real, Harsh Realm, Action and Ryan Caulfield. For the first five weeks of the fall season, most of the youth-oriented Fox, National Broadcasting Co. (NBC), and American Broadcasting Co. (ABC) shows scored ratings of between 2.6 and 3.8, as measured by Nielsen Media Research. Between 1991 and 1995 no program on CBS, ABC, NBC or Fox had an average rating lower than a 4 in the early weeks of a season.


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