TITLE

Times Mirror takes X-treme 'Stance'

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the introduction of TransWorld's Stance magazine from Times Mirror Magazines in the U.S. in November 1999. The general-interest title will cover all parts of the extreme sports culture--interests which typically appeal to boys age 14 to 21. The concept of Stance is to take the culture of male teenagers through vertical titles and create a spectrum that covers all sports. There are nearly 22 million teenage boys in the U.S., and in 1997 they were responsible for $91.5 billion in consumer spending. Stance takes its name from the term for how one stands on either a skateboard, surfboard or snowboard, but also is used to denote a teenager's take on which upcoming products or celebrities appeal to him.
ACCESSION #
2459221

 

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