TITLE

Kimberly-Clark finally reaps boon from Scott

AUTHOR(S)
Neff, Jack
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the financial performance of personal-care company Kimberly-Clark Corp. (K-C) in the U.S. for the third quarter of 1999. After struggling through two restructurings, 5,000 layoffs, and share losses of brands picked up in its 1995 acquisition of Scott Paper Co., the company has gained sales of 7% for the period. Production and distribution efficiencies have allowed K-C to plow cash back into advertising and product development at a faster rate than sales growth in previous quarters. The company's advertising and promotion spending was up 15.4% and research expenditures rose 14.8% in the third quarter.
ACCESSION #
2459066

 

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