TITLE

Weider spinoff targets women weight lifters

AUTHOR(S)
Diaz, Ann-Christine P.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Weider Publications, publisher of Muscle & Fitness magazine, is planning to launch a version of the fitness journal for women in the U.S. in December 1999. Muscle & Fitness Hers, to be sold on newsstands for three months beginning December 28, will be aimed at women who want more out of fitness, according to its tagline. The idea for the spinoff came from women readers of the fitness magazine who demanded a title all their own. Women make up about 30% of the magazine's total readership. Muscle & Fitness had a newsstand-driven circulation of 491,633 for January through June, 1999. The 1999 State of the Industry report from the Sporting Goods Manufacturers Association indicates an increase in strength training by women during the 1990s.
ACCESSION #
2459064

 

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