TITLE

No. 3 Redhook Brewery flouts slow sales trend

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the sales performance of microbrewer Redhook Brewery in the U.S. for the third quarter of 1999. Sales of the company's six brands rose six percent to 53,400 barrels, compared with 50,400 the year earlier. The increase is notable in a specialty segment that saw little growth in 1998 and is expected to have stagnant sales over the next 10 years. The publicly owned brewer, in which Anheuser-Busch Cos. has a 25% interest, markets beer for about $6.50 a six-pack in every state except Oklahoma. Heater Advertising is its advertising agency.
ACCESSION #
2459061

 

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