TITLE

Rivals battle for pharmacy TV network turf

AUTHOR(S)
Goetzl, David
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that TV networks Retail Media Systems and Superior Broadcasting Corp. have launched in-pharmacy networks PharmaSee TV and RxTV, respectively, in the U.S. in November 1999. PharmaSee TV is operating in some 700 independent pharmacies while RxTV has a pilot program running in 16 stores. Retail Media is aiming for 7,000 stores for PharmaSee by 2001. PharmaSee TV direct-to-consumer advertisers include Schering-Plough Corp. and AstraZeneca. Advertising prices are negotiable, but it would cost approximately $250,000 to run a 30-second spot every half hour during the second quarter of 2000. Advertisements on RxTV are intended to capture the attention of costumers, prompting them to shop for another product while waiting.
ACCESSION #
2459056

 

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