New TGI Friday's TV effort 'freezes' on special moments

Kramer, Louise; Snyder, Beth
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p12
Trade Publication
This article reports on the TV spot for restaurant chain TGI Friday's in the U.S. in November 1999. The 30-second commercial, developed by advertising agency Publicis, uses the frozen moment creative technique. It is slated to run on network TV for a year. Spending for 2000 is expected to top $15 million; the spot will be recut to freshen the message and accommodate mentions of different promotions throughout the year. Blues singer John Lee Hooker provides background music with his song, Boom Boom. The advertising comes as the company's parent, Carlson Restaurants Worldwide, readies an initial public offering of stock.


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