P&G tops $3 bil mark in non-U.S. ad spending

Wentz, Laurel
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p12
Trade Publication
This article looks at the companies included in the Top 100 Global Marketers report released by the Advertising Age International journal on November 8, 1999. Procter & Gamble Co. spent more than $3 billion on advertising outside the U.S. in 1998, just ahead of Unilever, which came in at $2.7 billion. Collectively, the marketers mentioned in the report invested $37.2 billion in advertising outside the U.S., an increase of 5.3% from 1997. Advertising spending for 1998 was measured in 75 countries. Among the top 100 global marketers ranked, 30 are U.S.-based multinationals, compared to 43 from Europe and 25 from Asia.


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