TITLE

Jobs.com's 1st TV spots will seek visibility

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that McKinney & Silver was selected as the advertising agency of Jobs.com as of November 8, 1999. The shop was tapped to craft a $15 million to $20 million effort for the first quarter of 2000 that will include radio, print, outdoor, online and for the first time, TV advertising. Jobs.com, a company in which CBS Corp. has invested $60 million in media over five years, chose McKinney after a formal review that included five other undisclosed agencies. Jobs.com picked McKinney for its strong strategic insights, understanding of the Internet environment and how to use offline advertisements to build brands, as well as for their creative abilities throughout the agency.
ACCESSION #
2459039

 

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