TITLE

Autoweb.com ads mock dealer showroom woes

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
the article reports that auto retailer Autoweb.com sideswipes on-land dealer tactics in a new ad campaign mocking the traditional unpleasantries of buying a car as of November 8, 1999. The campaign is aimed at pointing out what would happen to customers if other retailers ran their business in a manner similar to auto dealerships. The campaign is a shift from an effort during the summer in which two keys, named Auto and Webster, found themselves in various situations, such as trying to stop a man from stealing a car. The site ranks third in the number of unique online visitors, according to Nielsen/NetRatings.
ACCESSION #
2459037

 

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