Autoweb.com ads mock dealer showroom woes

Cuneo, Alice Z.
November 1999
Advertising Age;11/8/1999, Vol. 70 Issue 46, p10
Trade Publication
the article reports that auto retailer Autoweb.com sideswipes on-land dealer tactics in a new ad campaign mocking the traditional unpleasantries of buying a car as of November 8, 1999. The campaign is aimed at pointing out what would happen to customers if other retailers ran their business in a manner similar to auto dealerships. The campaign is a shift from an effort during the summer in which two keys, named Auto and Webster, found themselves in various situations, such as trying to stop a man from stealing a car. The site ranks third in the number of unique online visitors, according to Nielsen/NetRatings.


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