TITLE

Millennium hopes fueling holiday wine ads

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advertising efforts of vintners in preparation for the year 2000 millennium celebrations. Robert Mondavi Winery breaks its first TV effort for its popular Woodbridge label of premium varietal table wines. Three spots, from agency Dailey & Associates based in West Hollywood, California, feature comedian Harry Shearer explaining the complexities involved in making wine decisions. Separately, Beringer Wine Estates is launching its first campaign for new superpremium Beringer Founders' Estates wines with two spots from Goldberg Mouser O'Neill in San Francisco. The effort rolls national in a $25 million campaign next year.
ACCESSION #
2459034

 

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