TITLE

Schick: Diamonds are everyone's best friend

AUTHOR(S)
Snyder, Beth; Cardona, Mercedes M.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section reports on the global advertising campaign to introduce Warner-Lambert Company's Schick FxDiamond razor. The marketer's two 30-second spots, created by J. Walter Thompson USA, New York, use a "he said, she said" approach with word play on the term diamond. Spending was undisclosed; Schick spent $32 million in measured media last year, according to Competitive Media Reporting. The spot will air in the same advertising pod, so that viewers will see the men's view first, then the women's view. The work is targeted at men and women aged 18 to 34.
ACCESSION #
2459033

 

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