TITLE

As ranks thin, value of independents rises

AUTHOR(S)
Snyder, Beth; Guilford, Dave
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the effect of the merger between MacManus Group and Leo Group in fall 1999 on the advertising industry. In the wake of the latest megamerger of MacManus Group and Leo Group and lots of industry gossip, most of the remaining companies denied any sellout plans of their own. Doner based in Southfield, Michigan was said to be wooed by WPP Group. Young & Rubicam also has been rumored to be talking to WPP. Bates Worldwide, held by Cordiant Communications Group and Saatchi & Saatchi also both pooh-poohed acquisition talk.
ACCESSION #
2459029

 

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