TITLE

FTC chairman: Stop undisclosed profiling on Net

AUTHOR(S)
Teinowitz, Ira; Gilbert, Jennifer; Johnson, Bradley
PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the statement of the United States Federal Trade Commission (FTC) Chairman Robert Pitofsky that Internet sites permitting advertisers to profile site viewers are violating consumer protection laws. The agency's position is less clear for Web sites if they use the same advertising servers, acknowledge collecting information and say they do not share personally identifiable data with third parties. The FTC and the U.S. Department of Commerce hold a workshop on some of the issues raised by consumer profiling on the Internet by database companies and advertising servers. Marketers suggest that profiling offers an opportunity to target specific niches and reach consumers with custom-tailored messages.
ACCESSION #
2459026

 

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